The wrath of Penguin is back.

Googleai??i??s head of search spam, Matt Cutts, has confirmed what many have been speculating for awhile ai??i?? a new Penguin update is valtrex coupons 2012. set to come out over the next few weeks. If you remember, the first Penguin launch went after sites that were buying links or relying on unnatural link networks to boost rankings. With the update, Google is going to get even more aggressive in targeting spammers and sites that use black hat SEO, and we can probably expect to see a lot of sites impacted in the rankings.

Not everything Cutts went over in the video was doom and gloom. He also announced Google’s plans to “soften” the impact of web sites who were disproportionately impacted by the last Panda update (which penalized sites for poor content quality). He admitted that some sites that were hit in the rankings were more borderline, and that the company is taking steps to move some of those sites back into Google’s good graces, so to speak. He also made a point of affirming that sites who are considered an “authority” in their respective field can expect to see an increase in their rankings.

This article does a good job of breaking down the 10 points that Cutts covers in his video. Also, for your reference, here is a link to the original Cutts video.

Google+

Share This

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
•