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Matt Cutts on the Top 5 Most Common SEO Mistakes

Posted date:  May 9, 2013  |  No comment



Hereai??i??s an interesting video propecia onlina australia. post from Matt Cutts (head of Googleai??i??s search spam division) on the top 5 SEO mistakes that he sees.

It’s interesting to note that many of the things he mentions come from a simple lack of know-how.

Some of the mistakes include:

1. Websites that are not crawlable by search engines.

If a site cannot be accessed by Google’s spiders, it can’t be properly indexed into its database. This means that your website wont’ be included in Google’s index and cannot be returned for a given search query. While this might sound like SEO 101, apparently many webmasters fail to check for this important step. Things like Flash, image-heavy content, or broken links can all make it more difficult for Google to crawl and index your site. A thorough review of your website’s code to make sure everything is working and able to be accessed by search engines sertralina medicamento, viagra sublingual tablet 83. is therefore key. Viewing the site through a text-only browser like Lynx can also help you to see what Google sees when it accesses your site.

2. Not ai???including the right words on the pageai???

Cutts is pointing to the obvious: if you are trying to have your site rank for a particular keyword, that keyword needs to be somewhere on your site, either in the meta tags (ie: meta descriptions or title tags) or in the actual body content. If it’s not obvious that your site is related or about a particular keyword, it’s not going to rank for it. Of course, being his typical evasive self, Cutts does not explicitly use the term “keyword,” but instead puts it in layman terms: your site needs to include “the right words” – and they need to be indiadrugstoe. phrased the way that people actually search

3. Missing titles/descriptions on the most important pages

Integrating the target keyword into your Ai??siteai??i??s meta description and title tags is related to the issue mentioned above. It’s all about making a meaningful connection in the eyes of search engines between your website’s content and a given keyword search.

 

You can see the full video here.

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