Hereai??i??s a great article on how social media has fundamentally changed the way that SEO is being done. Even beyond rankings, social factors have impacted the way that Google returns search results. This includes ai???personalizedai??? search results, based on your search history and recommendations from friends (assuming you are logged into your Google+ account). It also includes ai???local resultsai??? that are returned, based on the physical location of your search and Google’s determination that your query had “local intent.” More and more links are being accessed directly through social media platforms (not organic results) making it essential for businesses to consider the role of social media in being found online.

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