Don’t count blogging out. Yes, some might argue that business blogging has declined in relevance in today’s media and information-saturated world, where consumers are being inundated with emails, status updates, tweets, retweets, +1’s, pokes, and so on. The contention is that marketing has transitioned to shorter, concise messages; anything longer than 140 characters, and the audience cheapest place to buy viagra. has already moved on.

But not so fast.Ai??This article does a great job of explaining about why businesses shouldnai??i??t abandon blogging or writing longer, more in-depth content. For one, it can help present the company as an authority in a particular area, especially when the article is well-written and well-researched. Blogging also creates opportunities for link-building, as other websites are more likely to link to a specific article you wrote that they found helpful (versus your homepage). Yes, blogging is more time-consuming and requires more investment, but the rewards can potentially be greater in the long-term.

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