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Weai??i??ve talked before about how Googleai??i??s been diversifying the search results pages (SERPs) and deviating from the old format of 10 listings. Because of this, optimizing your SERP listing so that it stands out in an increasingly shrinking space is even more important. This article goes over a couple ways to do that, with authorship being one of the most recent ways to do that.

Use of Google authorship has grown in popularity. While there isn’t necessarily evidence that having authorship set up will automatically increase your rankings, it should help your click-through rate. Having content synced to your authorship data is visually appealing (never underestimate the power of a profile picture!) and helps to give a sense of authority. There is also evidence that Google is beginning to use author ranking as a social signal. Search engines do take click-through rate and time spent on the page into consideration when determining rankings, and having Google authorship set up is one way azithromax. to make your listing stand out in a sea of search results.

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