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Google has officially released its Search Quality Rating Guidelines, cafergot-availability-2012. a document that its raters rely on measure the quality of its search results. Google hires third-party raters on an ongoing basis to review search results for different queries for quality-control purposes and to gauge the effectiveness of its search.
The official word from Google is that their search quality raters are not used to rank search results, but rather to judge the quality of those results. Even so, this document gives us some powerful insight into what Google looks for when determining the quality and reputation of a website. You can access the full 43-page PDF here.Google+