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Is your site posting good traffic numbers? This could be a sign that all is good and well in the world of SEO. Or it could be the misleading calm before the storm — with the “storm” brewing being Google catching on and relegating your site to the netherworld of search engine produit 54. results.

Weai??i??ve talked before about how black-hat SEO strategies might work in the short run in terms of driving traffic to a personai??i??s site ai??i?? but this article does a great job of illustrating how/why these traffic ai???surgesai??? are often temporary, short-lived, and even misleading for website owners. Anyone who saw their websites drop in rankings post-Penguin and post-Panda will concur. Some websites saw as much as 98 percent of their traffic fall after these algorithm updates.

If you come across a person who has done or is doing SEO for his site, instead of leaving it at that, it might be good to ask them exactly what he/she is doing. There is a huge difference between “white hat” and “black hat” SEO. In the long run, Google will catch on to sites that use methods it considers ai???black-hat,ai??? and those sites will see a precipitous drop in traffic, even if itai??i??s working well for them in the short-term.

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