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Your Website Must be Designed to
(1) Attract the Right People and
(2) Get the Right People to Take Action
Many people are proud of things like how many visitors or hits their site has.
Unless a website is attracting the right users and also converting these users it is unlikely to be successful.
RULE 1: Make Sure Your Site is Designed to Attract the Right Users
A website needs to have a range of specialized pages appealing to different types of users.Ai?? You need to ask yourself: Who are you trying to attract?Ai?? Each visitor you are trying to attract should be considered in the design of your website.
There should be multiple conversations occurring on your website directed towards different types of users ai??i?? the type of viagra vendita online in italia, best viagra and cialis. client you are trying to attract.
How do you design a site to attract the right users?Ai?? There are many, many methods to doing this.
Every page of a website is an advertisement.Ai?? Every page of a website needs to sell and show users that they are in the right place.Ai?? You show users they are in the right place by titling the pages correctly, by using appropriate images, by using geographic references where appropriate and more.
If someone is searching for a job doing accounting work in a small town in Alabama, a good job site will have a page just for them.Ai?? Here is an example of a site we have (Granted.com) that is designed to take users to the correct page:
You can see that this site is designed in such a way that it is meant to drive people towards the specific job they are interested in.Ai?? (This particular job site has several million pagesai??i?? because we are trying to appeal to all sorts of different types of users.)
RULE 2: A Good Website Should is designed to Get People Act
The point of a good website is not to allow visitors to remain anonymous.
Instead, a good website should be oriented towards getting people to take action.
When someone comes to a website and before taking any action, they are always asking themselves: Whatai??i??s in it for me?
In order for a user to take action and act, they must believe that your product or service offers a clear and compelling benefit for them and addresses their specific needs and concerns.Ai?? People will generally only act if the website offers them an immediate solution they can use now.
The best websites are designed to insure they collect informationai??i??or drive sales.Ai?? A call to action must be very obvious and clear on all pages of a website.Ai?? If you do not have a call to action, people will not act.Ai?? You can never afford people not acting.Ai?? It is nonsensical to have a website where people are not acting.
The most important thing that must occur when someone visits your website is that they must take action and either (1) give you their information, or (2) buy something.
The entire goal is to get users to take action.
You can get people to take action in many ways.
One way we get people to register is by using forced registration.
At many of our companies, for example, we follow a model we first noticed at WhiteHouse.gov.Ai?? Here, the White House has uses a pop up that takes over the entire screen when people visit the website:
(The website zoloft without a prescription. is designed in such a way that it recognizes whether or not it is being visited by a Google crawler so crawlers are not stopped dead in their tracks.)
The objective of this page is to get people to take action immediately when they visit the website.Ai?? The White House wants their email address.Ai?? We do something similar on most of our sites:
Once someone gets through this scree, for example, we still keep trying to get their information and a buying decision:
Finally, once someone gets past this screen and starts browsing the inner pages of our site, we then approach and hit them with another ai???grey scaleai??? pop up that literally locks up their screen and requires them to give us their email to continue:
I also want to show a couple of other important points associated with this pop up.Ai?? Notice things like the following:
These are all methods we are using drive trust, make a good value proposition and drive more sign ups.
(Once you force someone to register, then you have their email address and can either (1) convert them into a sale, or (2) follow up with them.Ai?? After people first contact us here, we have an aggressive email follow up sequence we follow with people.)
You can also drive registration and get people to contact you in a variety of other ways.
Here are a couple of additional points I find helpful:
Many products and services have statistics regarding their effectiveness.Ai?? These sorts of statistics can really get people to act and take action.Ai?? They should always be provided where available.Ai?? Any evidence you have that your product or service is better than a competitorai??i??s should always be provided.Ai?? Claims should always be backed up with evidence that a product or service works.
Testimonials should be strategically placed everywhere they can be for maximum effect as well.Ai?? You can use written testimonials, audio and video testimonials and more.Ai?? Testimonials are unbelievably important to converting issues.Ai?? You need these wherever possible on the site.Ai?? Testimonials can have a dramatic effect on conversion.
Before people act, there are always concerns they have that you need to address.Ai?? Each person has their own individual concerns.Ai?? Here are some of the concerns people have when looking at products and services online:
You need to address each of these thingsai??i??to the extent you canai??i??in order to convert men health viagra. users visiting your site.Ai?? Guarantees, third-party validation, contact information prominently on the site, promises and so forth are all extremely important.
Websites must be designed to both attract the right people and get the right people to take action.Ai?? Without either of these done properly, websites will not be as effective as they can be.Google+